How to grow UA beyond Facebook & Google

A quick business case to learn how app marketers identified the point of diminishing returns and optimal budget allocations.

Some insights you can expect:

Budget Distribution

See how the client experimented with budget on Regular-Attribution Networks (RANs) to optimise UA results.

Conversion Events

Discover how the experimentation with RANs improved the client's conversion events.

Average CPA

Understand how the client optimised their UA budget towards a lower overall Average CPA.

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