Machine Blog — Machine Advertising | Stop Fraudulent App Installs

New Machine Products and Features

Written by Gary Danks | Nov 5, 2019 10:35:52 AM

We’ve just launched a major update to our platform. It’s a substantial upgrade, and we’ve added new tools and features we think make Machine an even more compelling way to detect install fraud.

The big new features are:


Machine Index (new product)

Machine is continuously processing billions of data events from over 150 app install supply sources. Using this data, we track the transparency and quality of each supplier: this is the Machine Index.

It gives us unparalleled insight into the app install market in realtime. The Machine index is the best tool for app marketers who need to know which suppliers to use and those to avoid.  


Supply Portal (new product) 

We give your supply partners access to real-time data, reports and tracking tags – to help them improve their performance.  


Impression tracking (new product)

Protect view-through attribution and optimise your programmatic activity when using DSPs. 


10x faster-data processing (improved performance) 

Machine is now powered by the world’s fastest database, KDB+, giving you instant big data analysis. 


Improved UI & UX (improved design & features) 

A new clean interface giving you easy to understand data, reports and analysis.  


Support Portal (new feature) 

Our new support portal gives you 24/7 access to our support content. We've also included a support bot for instant answers.
 

We think these updates make Machine Advertising an even stronger product. 

Book a free trial with Machine and discover these new products and features first-hand.