In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that.In this series, we debunk some of the myths which help convince marketers they..

The Majority of Paid App Installs Are Fraudulent, but No One Wants to Know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install..

Attribution Fraud 101

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type..

Gambling on Paid App Installs

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest..

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the user..