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Has Accountability Killed Transparency in Mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

Placebo installs are an easy pill to swallow

Everybody, at some point, is ‘guilty’ of seeing only what they want to see, It’s part of human nature to sometimes ignore the truth rather than face the unpleasant reality. Call..

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