Explore Machines insights and thought leadership on the problem of fraudulent app installs. Download our guides to help you fight install fraud and read industry news we find interesting.

machine guides 03 signs of
Install Farms

Install farms can be difficult to detect because installs get downloaded by real people.

machine report 1.0 01/01/2018 - 31/05/2018
Machine Report

In the first five months of 2018, Machine has analysed over 22.4 million app installs, these are the results.

Article title: 3 myths of fraudulent app installs: Part 1
Insights

3 myths of fraudulent app installs: Part 1

Gary Danks 6th June, 2018

Mobile Marketing logo against a background of a mobile phone
Insight

The Majority of Paid App Installs are Fraudulent But No One Wants to Know

Gary Danks 9th Apr, 2018

Article title: Why Gambling Apps Make the Perfect Bet for App Install Fraud next to a pack of cards
Insights

Why Gambling Apps Make the Perfect Bet for App Install Fraud

Gary Danks 27th Mar, 2018

machine guides 03 signs of
Incentivised Installs

Installed by real users, who action in-app events, incent is a challenging category to identify.

The Drum logo against a background of a mobile phone
Insight

Attribution Fraud 101: How Marketers Can Stop Paying What Already Belongs Them

Gary Danks 20th Mar, 2018

machine guides 03 signs of
Attribution Theft

Understand the signals and attribution theft (click stuffing) is easy to identify within campaign data.

An install farm showing racks of phones used to fraudulently instlal apps
Insight

Are you falling victim to install farms? Here’s how to know for sure


Gary Danks 12th Mar, 2018

machine guides
Glossary of Terms

Machine’s glossary helps explains many of the acronyms, buzzwords and phrases; so you can quickly interpret fraudulent app install terminology.

Ubisoft logo, a French games software development company
News

Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud

ad exchanger 16th Feb, 2018

news

2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud

ad exchanger 30th Jan, 2018

News

App Spending Topped $86 Billion In 2017

MediaPost 17th Jan, 2018

News

Uber sued over payment for 'fraudulent' mobile phone ads

INDEPENDENT 4th Jan, 2018