Our Thinking

With our latest integration, Branch users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).

Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental..

Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past..

Discover how an experienced UA team used Always-on Incremental Measurement (AIM) to increase scale.

After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By understanding them, we gain..

Everybody, at some point, is ‘guilty’ of seeing only what they want to see. We'll miss something that's staring us right in the face if it means our life is easier by not seeing..

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..

Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it can..