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Insights

IDFA Apocalypse? Probably not.

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..
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Robert Pawlowicz

Robert Pawlowicz

Recent Posts

IDFA Apocalypse? Probably not.

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..

What can Truman Burbank teach you about user acquisition?

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

Tools Vol 1: Hammer Vs Scalpel

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..
Talk to Machine in confidence about a life without fraudulent installs