Our Thinking

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Our 'glossary of terms' helps you easily identify key terms and what they mean in the world of digital media and app install fraud. To get a free guide, please fill out your..

From January to May 2018: Machine analysed over 22.4m app installs from 88 ad-networks which delivered 500 app installs or more.

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Exhibiting and speaking at the App Promotion Summit in London was an excellent opportunity to meet app developers and publishers from the mobile industry.

Watch clips of the..