The majority of paid app installs are fraudulent, but no one wants to know
Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud.
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Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud.
As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install fraud.
Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the user..
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