services

Helix

platform

Block, dispute & approve app installs automatically

Change the Game

Helix enables marketers to automate the removal of fraudulent app installs. Saving you huge amounts of money and time.

Helix detects fraudulent signals pre-install and stops it with unrivalled accuracy.

During & Post install, Helix continuously monitors your app installs looking for fraudulent apps. On detection, Helix automatically blocks and disputes the installs direct with the supplier. Meaning, you no longer have to dispute and negotiate with suppliers.



6.9m

Helix monitored over
6.9m app installs

mar 2018
55%

55% were detected as
fraudulent

mar 2018
5,100

On average, Helix automatically blocks and disputes 5,100 fraudulent app installs very hour

mar 2018

Take Control

Helix scales the delivery on supply sources delivering high quality installs. Automatically improving the quality of your supply chain.

Approved and disputed installs get reconciled in real-time. Ensuring - at a click of a button - you know the position of marketing your budgets.

Helix detects more fraudulent app installs than any other service in the market, we guarantee this.

Helix is a self-serve platform (SaaS) with flexible pricing models.

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DNA

services

Professional Support To Help You Fight Fraudulent
App Installs

Support To Help You Fight Fraudulent App Installs

The DNA service gives clients all the support needed. From ad-hoc technical requests to fully managed services and everything in-between.

As Helix does the heavy lifting - crunching big data - the DNA team forensically analyse the DNA of the app install data. Hunting for new tactics used by fraudsters. Once found, Helix is programmed to detect and block the new fraudulent signals. Then we start hunting again.

Fraudulent app Installs is a new problem for marketers to battle. It’s ever-changing, complex, time-consuming and causes chaos in reporting. Our DNA team are highly experienced fighting install fraud, managing suppliers and, enjoy the challenge hunting fraudulent app installs.

Some examples of the support we offer are below. The DNA team is ready to help you remove fraudulent app installs from your supply. To find out more click here.

dna models

01

AIQ
App Install Quality Management

  • Helix configuration
  • Operational support
  • Fraud strategies
  • Fraud disputes management
  • Reporting

02

AIQS
App Install Quality & Supply Management

  • Supply source management
  • Campaign management
  • Helix configuration
  • Operational support
  • Fraud strategies
  • Fraud disputes management
  • Reporting

03

AIA
App Install Auditing

  • Deep dive app install analysis
  • Supply chain audit
  • Evidence based findings reports
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