Machine DNA

Fraudulent app Installs is a new problem for marketers to battle.

It’s ever-changing, complex, time-consuming and causes chaos in marketing data.

The DNA service gives clients all the support needed. From ad-hoc technical requests to fully managed services and everything in-between.

Machine DNA

Helix does the heavy lifting - crunching big data.

The DNA team forensically analyse the app install data, hunting for new tactics used by bad players. Once found, Helix is programmed to detect and block the new fraudulent signals. Then we start hunting again.

Some examples of the support we offer are below.

FIND OUT MORE

Install Farms
Machine-Guide-Incentivised-emails
Machine-Guide-attribution-theft
Machine-Guide-glossary

 

DNA MODELS

dots_orange

01

IQ
Install Quality Management

Helix configuration
Operational support
Fraud strategies
Fraud disputes management
Reporting

02

IQS
Install Quality & Supply Management

Supply chain management
Helix configuration
Operational support
Fraud strategies
Fraud disputes management
Reporting

03

AIA
App Install Auditing

Deep dive app install analysis
Supply chain audit
Evidence based findings reports

REGISTER FOR A FREE TRIAL NOW