SERVICES - DNA

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DNA

SERVICES

Professional Support To Help You Stop Fraudulent App Installs 

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Fraudulent app Installs is a new problem for marketers to battle.

It’s ever-changing, complex, time-consuming and causes chaos in marketing data.

The DNA service gives clients all the support needed. From ad-hoc technical requests to fully managed services and everything in-between.

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Helix does the heavy lifting - crunching big data.

The DNA team forensically analyse the app install data, hunting for new tactics used by bad players. Once found, Helix is programmed to detect and block the new fraudulent signals. Then we start hunting again.

Some examples of the support we offer are below.

FIND OUT MORE

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Helix does the heavy lifting - crunching big data.

The DNA team forensically analyse the app install data, hunting for new tactics used by bad players. Once found, Helix is programmed to detect and block the new fraudulent signals. Then we start hunting again.

Some examples of the support we offer are below.

FIND OUT MORE

 

DNA MODELS

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01

IQ
Install Quality Management

Helix configuration
Operational support
Fraud strategies
Fraud disputes management
Reporting

02

IQS
Install Quality & Supply Management

Supply chain management
Helix configuration
Operational support
Fraud strategies
Fraud disputes management
Reporting

03

AIA
App Install Auditing

Deep dive app install analysis
Supply chain audit
Evidence based findings reports

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