PLATFORM
Helix learns from the install data in real-time and detects fraudulent signals as they happen.
On detection, Helix prevents the fraudulent action from ever happing, pre-install.
All done with no loss of install volumes.
Post-install, Helix continuously looks for fraudulent activity.
Once found, a detailed dispute report is automatically sent directly to the supplier.
This means, you no longer have to negotiate with suppliers.
Retail Case Study
Helix looks for 100's of signals to detect the fraudulent methods used by bad players.
The signals can be summarised into 4 key categories:
Human or Non-human
The Location
The Publisher
In-App Behaviour
xxx
