SERVICES - HELIX

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Helix

PLATFORM

Award Winning Fraudulent App Install Prevention 

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Helix detects more fraudulent app installs than any other technology in the market, we guarantee this.

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Pre-Install Prevention

Helix learns from the install data in real-time and detects fraudulent signals as they happen.

On detection, Helix prevents the fraudulent action from ever happing, pre-install.

All done with no loss of install volumes.

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Post-Install Detection

Post-install, Helix continuously looks for fraudulent activity.

Once found, a detailed dispute report is automatically sent directly to the supplier.

This means, you no longer have to negotiate with suppliers.

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Post-Install Detection

Post-install, Helix continuously looks for fraudulent activity.

Once found, a detailed dispute report is automatically sent directly to the supplier.

This means, you no longer have to negotiate with suppliers.

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Helix is a self-serve platform (SaaS) and is licensed on a monthly fee

Retail Case Study

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Helix enables marketers to automate the entire process of removing and disputing fraudulent app installs from their ad-network supply-chain.

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Helix looks for 100's of signals to detect the fraudulent methods used by bad players.

The signals can be summarised into 4 key categories:

Human or Non-human

The Location

The Publisher

In-App Behaviour