We’ve just launched a major update to our platform. It’s a substantial upgrade, and we’ve added new tools and features we think make Machine an even more compelling way to detect..

Everybody, at some point, is ‘guilty’ of seeing only what they want to see, It’s part of human nature to sometimes ignore the truth rather than face the unpleasant reality. Call..

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising

App Promotion Summit: The three types of app owner

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and..

How app owners can improve their own processes to fight fraud

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the..

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

Machine Wins an Effective Mobile Marketing Award

Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective Mobile..

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that.In this series, we debunk some of the myths which help convince marketers they..

The Majority of Paid App Installs Are Fraudulent, but No One Wants to Know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install..

Attribution Fraud 101

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type..

Gambling on Paid App Installs

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest..