How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

In the first instalment, Gary Danks looked at ..